Aquarius Advertising Agency is a full-service marketing and advertising firm that specializes in creating and executing effective campaigns for clients in a variety of industries. From small businesses to Fortune 500 companies, Aquarius has the experience and resources to help clients achieve their marketing goals.
One of the key strengths of Aquarius is its ability to understand the unique needs and goals of each client. By taking the time to thoroughly research and understand a client's target market, Aquarius is able to develop campaigns that are tailored to the specific needs of that market. This personalized approach allows Aquarius to create campaigns that are more effective and efficient, resulting in a higher return on investment for clients.
In addition to its personalized approach, Aquarius also has a strong track record of producing high-quality creative work. Whether it's developing a new logo or designing a full-scale advertising campaign, Aquarius has a team of talented designers and copywriters who are able to bring clients' visions to life. This commitment to quality has helped Aquarius build a reputation as a top-tier advertising agency.
Another key aspect of Aquarius is its ability to effectively execute campaigns across a wide range of channels. From traditional media like print and television to digital platforms like social media and email marketing, Aquarius has the expertise and resources to effectively reach audiences across a variety of channels. This allows clients to maximize their reach and get the most out of their marketing budget.
Overall, Aquarius Advertising Agency is a top-tier firm that is committed to helping clients achieve their marketing goals through personalized campaigns, high-quality creative work, and effective execution across a wide range of channels. If you're looking for a marketing partner that can help you grow your business, Aquarius is an excellent choice.
Aquarius Advertising Agency Case Study
Shared Values are important concerns and goals shared by most of the people in the group that tend to shape the groups behavior. Management and Leadership In every organization and company, each employee share their own experiences, values, and beliefs to the organization or company. There are three main types of organizational structure: functional, divisional and matrix structure…. Individual account executive and departments generated their own goals in the past. Resources are also valuable if they provide customer satisfaction and increase customer value. For instance, it may be difficult for a client with a problem concerning finance to have his needs receive satisfaction. The current organization structure The current structure of Aquarius advertising agency is functional.
The agency 's name was derived from the initials of the four founders ' last names. Yes, one of the problems of moving to a hybrid structure with account executives serving as the focus of line authority is the tremendous duplication of functional resources. In addition, it also helps to avoid activities and actions that will be harmful for the company in future, including projects and strategies. Swallow up the fact that extraordinarily creative people could be diligent, dressed up in formals and revere the ethics of co-ordination, obedience and punctuality, and also ready to fluctuate their working hours even for a minuscule advertisement if it is consequential for any of our esteemed clients. Besides, promotional services include assistance in marketing as well as distribution of products. However, the new entrants will eventually cause decrease in overall industry profits.
The Aquarius Advertising Agency Case Study Solution and Analysis of Harvard Case Studies
These functions are imperative in ensuring that an organization is on the road to achieving its vision and mission. How an organization is setup can directly impact how successful the organization is in achieving those goals. Culture builds up a particular society's behavior. A matrix structure allows the Agency to coordinate and communicate vertically and horizontally between departments and various hierarchical positions within the organization. However, when more than one few companies uses the same resources and provide competitive parity are also known as rare resources.
Toasting delicate ideas into hard sells The Stature Aquarius is a multidisciplinary fully integrated advertising agency. The account executives felt that there should be more communication directed their way when they delegate tasks to their subordinates. The challenging diagnosis for The Aquarius Advertising Agency and the management of information is needed to be provided. Therefore, organization design and structure require attention. Because each department has its own duties and communication. We continuously serve a list of prestigious government and big corporate clients with the team of world-class sionals.
Free Essay: Aquarius Advertising Agency: Case Study
The software being used have shorter and short lifecycles. The company desires to boost sales and profit, and strengthen its position in the industry. This can be done at work by giving breaks as well as giving employees the freedom to create their own schedules as long as they get their work done. So far, the main office has been the greatest course of revenue, racking in an average of sixty percent of the total sales. Top management however, has expressed a desire to restructure Aquarius. Lateral organizational structures encompass individuals from different departments and groups in the organization.
Above them are the legal counsel, executive vice president and policy committee who perform similar functions, as they possess the same authority and responsibility. Learn More The firm has ineffective coordination thus; the human resource manager should develop strategies that address the needs of the firm. Design a new organization structure for that takes into consideration the contextual variables in the case and the information flows. Their environment consists of competitors in the industry, customers and government regulations that must be complied with; to name a few. This is because it ensures trust and provides employees with an idea of the direction the organization is heading as well as a performance standard to adhere to.
Aquarius Advertising Agency is a firm that deals with customized and complete plans. However, all of the information provided is not reliable and relevant. The liaison relays this information to the two account executive groups. This Entity's principal activity is advertising activities. To have an organizational and management analysis review of organizational charts, meeting with department managers, executives or board members, and an organizational survey is necessary Jones, 2006. The operation vice president heads the production, copy and art departments. .
How would you describe the environment, goals, culture, size, and technology for Aquarius? On the other hand, the group dealing with customized services will have more variable requests. But in this situation, matrix is not the best form to recommend for immediate implementation. This includes effective communication, a clear line of authority and responsibility as well as customers and employees satisfaction. Within these changes there will be a new organizational structure composed as well as diagnosing if a matrix structure would be feasible for the particular business. This is an example of the need for shared resources that typifies a matrix structure. Technology has become the fastest growing form of advertising in society today; this is through the introduction of Internet and social media, television and the use of mobile phones, therefore I think that both of my chosen advertising companies must be largely influenced by the change in technology in New Zealand. However, resources should also be perfectly non sustainable.
