Clinique is a high-end skincare and cosmetics brand that was founded in 1968. Known for its allergy-tested and fragrance-free products, Clinique has built a strong reputation as a go-to source for those with sensitive skin or allergies. However, the brand's target audience goes beyond just those with sensitive skin.
One of Clinique's primary target audiences is women. The brand offers a wide range of skincare and makeup products that are specifically formulated for different skin types and concerns. From acne-prone skin to dry and dehydrated skin, Clinique has a product that can help. Additionally, Clinique's extensive color cosmetics line offers a variety of shades and textures to suit different skin tones and preferences.
While Clinique's primary focus is on women, the brand also targets men with its grooming products. Clinique for Men offers a range of skincare, haircare, and fragrance products that are specifically formulated for men's skin and hair. This line includes products to address common concerns such as razor burn and ingrown hairs, as well as anti-aging and hydration products.
In addition to targeting specific genders, Clinique also targets consumers of a certain age range. While the brand's products are suitable for all ages, its marketing campaigns often focus on women in their 20s, 30s, and 40s. This age range tends to be more concerned with skincare and proactive anti-aging, which aligns with Clinique's focus on preventative skincare.
Overall, Clinique's target audience is broad and includes women and men of all ages who are looking for high-quality, allergy-tested skincare and cosmetics. Whether they have sensitive skin or are simply looking for products that are free from fragrances and other potentially irritating ingredients, Clinique has something to offer.
