Components of attitude Rating:
8,1/10
1705
reviews
An attitude is a psychological construct that represents an individual's feelings, beliefs, and behavioral tendencies towards a particular object, person, event, or concept. Attitudes are important because they influence how we think and behave, and they can be either positive or negative. There are three main components of attitude: cognitive, affective, and behavioral.
The cognitive component of an attitude refers to the beliefs and knowledge that an individual holds about an object or concept. This includes the individual's perceptions, thoughts, and opinions about the object. For example, if an individual has a positive attitude towards a certain brand of car, they may believe that it is reliable, well-made, and a good value. On the other hand, if they have a negative attitude towards the same brand of car, they may believe that it is unreliable, poorly made, and overpriced.
The affective component of an attitude refers to the emotional or feeling aspect of an attitude. This includes the individual's feelings of like or dislike towards an object or concept. For example, an individual who has a positive attitude towards a certain type of music may feel happy and energized when listening to it, while an individual with a negative attitude towards the same type of music may feel bored or annoyed.
The behavioral component of an attitude refers to the tendency of an individual to act in a certain way towards an object or concept. This includes the individual's intentions to engage in certain behaviors or to avoid certain behaviors. For example, an individual with a positive attitude towards exercise may have the intention to regularly participate in physical activity, while an individual with a negative attitude towards exercise may have the intention to avoid it.
In summary, attitudes are composed of cognitive, affective, and behavioral components that influence an individual's thoughts, feelings, and behaviors towards a particular object, person, event, or concept. Understanding these components can help us to better understand and predict an individual's attitudes and behaviors.
Attitude: Nature, Components and Formation
In addition, a person can infer another person's attitude by evaluating their behaviors. By contrast, an attitude will not be important to a person if it does not relate in any way to their life. This theory helps in understanding the role of persuasive communication and interpersonal attractiveness in changing the attitudes. . Attitude accessibility corresponds on how rapidly an attitude is activated by memory.
Although beliefs are motivationally relatively neutral they are subject to special dynamic pressures when embedded in attitudes. For example, when people flatter their bosses or instructors and believe it or keep silent if they think an attitude is unpopular. This person dislikes bees and is afraid of them affective attitude. This is shown in a study by Attitude Strength Attitude Strength The strength with which an attitude is held is often a good predictor of behavior. But still understanding these two components is essential in the study of organisational behaviour or the behavioural component of attitudes.
Attitude Psychology: Definition, Components, Types, Properties and Functions.
According to the extended model, we can predict the behaviour of the consumer accurately only if we rate these outcomes, rather than rating the attributes of the vehicle. Higher the degree of dissonance, higher would be the attempt to reduce it. The cognitive component relates to our beliefs and knowledge about someone or a situation that shapes our attitude. Since a family is a primary group, the attitudes of family members tend to converge and are typically more homogeneous than would be the case if they were not in the family. Attitude ā Top 4 Functions In the study of organizational behaviour it is important to understand the functions of attitudes. There are many reasons why it is necessary to access attitude through memory processes of a person. This happens through the process of socialization.
Similarly, if he is dissatisfied with his job he will hold negative attitudes towards it. At that time, her father showed her a movie about factory farming. In addition, our motivation to complete with the collection of normative beliefs forms our subjective norm with respect to the behavior. Affective The affective component of attitude refers to how we feel about something. This leads us to two basic processesālow effort process of attitude change and high effort process of attitude change. The term attitude first entered in the field of social phenomenon, it was natural to conceive of attitude as a tendency, set, or readiness to respond to some social objects. A person's thoughts or beliefs are often developed through learning, past experiences, and social interactions.
The ego-defensive function refers to holding attitudes that protect our self-esteem or that justify actions that make us feel guilty. The point which has been stressed by many people are that attitudes are acquired, but not inherited. The other two ā affective and cognitive- components can only be inferred. The cognitive component is typically characterized by generalizations or stereotypes. But when he joins the job, he find his work repetitive, supervisors too tough and co-workers not so co-operative, he would develop a negative attitude towards his job, because the quality of his direct experience with the job is negative. Eric, who shares her attitude about not wanting to eat meat, has only vague feelings of disgust when he sees it being eaten.
All these sources can be illustrated with the help of the following figure:. The component refers to the emotions, such as anxiety, sorrow, or excitement, that the person has regarding the object. Such feelings form from our experiences or observing experiences and serve to guide our future behaviour. Go to Section: What is Attitude? The theory is also called structural because it is concerned mainly with what happens within the individual when an attitude changes. Emotional appeals are commonly found in advertising, health campaigns and political messages. After all, those who do not change the attiĀtude can also recall messages.
For example, if the people at Hyundai Santro can get you to hold a favourable feeling toward their cars, that attitude may lead to a desirable behaviour for them -your purchase of a Santro car. This may give rise to consumer beliefs, that is the consumer believes that the attitude object possesses certain attributes and that specific behaviour will lead to specific outcomes, especially in case of consumer aspirants. Dissonance is reduced through three methods ā changing a behavioural cognitive element, changing an environmental element, and adding a new cognitive element. This is the reason why talks by experts often lead to attitude change easily. However, there is frequent discontinuity between various groupings because related approaches have focused on different sets of phenomena. Everyone cannot be expected to feel exactly the same about a topic.
Attitude: Meaning, Definition, Concept, Components, Types and Functions
For example, knowing that a person is religious we can predict they will go to Church. If you feel more positive about someone you are more likely to address them in a positive manner. The behavioral component of attitude refers to the behavior exhibited by a person when encountering a particular object. It consists of values, belief, ideas and other information that a person may have faith in. From this point of view, attitude implies a heightened responsiveness to certain stimuli. An incongruent change is one in which the direction of change is opposite to the originally held attitude. Similarly, if we However, the behavioral component is generally understood to be malleable.
The personal experience of an individual, whether it is favourable or unfavourable, will affect his attitude deeply. Informational or Cognitive Component: The informational component consists of beliefs, values, ideas and other information a person has about the object. For instance, if as a researcher one is interested in knowing about consumer attitudes towards major brands of mobile phones object then the study will include Airtel, Hutch and Reliance. Two research models demonstrate the relationship between intention to purchase and actual purchase and consumption. For example, a person seeking a job may learn from his own sources and other employees working in the company that in a particular company the promotion chances are very favourable. Avoiding meat in his diet is so natural to him and that he never thinks much about it. Yet the information that person is using is the key to his attitude about that job and about that company.
