The FedEx matrix is a management tool used by the global courier delivery company FedEx to assess the relative value of different services and routes. The matrix considers a range of factors that can impact the cost and speed of delivery, such as the distance traveled, the size and weight of the package, the level of service required, and the destination.
The FedEx matrix is designed to help the company make informed decisions about which services and routes to prioritize, in order to maximize efficiency and profitability. For example, if a package is very large and heavy, it may be more cost-effective to send it via ground transportation rather than by air. On the other hand, if a package is small and lightweight, and the destination is far away, it may be more efficient to use air transportation.
The FedEx matrix is also used to determine the prices for different services and routes. Factors such as the distance traveled, the level of service required, and the size and weight of the package are all taken into account when setting prices. This allows the company to offer a range of options to customers, so that they can choose the service that best meets their needs and budget.
Overall, the FedEx matrix is an important tool for the company's operations and helps to ensure that it is able to offer a range of efficient and cost-effective delivery options to its customers. It allows the company to make informed decisions about which services and routes to prioritize, and helps to ensure that it is able to offer competitive prices while still meeting its financial goals.
Marketing Strategy of FedEx
Boston: Cengage Learning EMEA. Buy Professional PPT templates to impress your boss Nobody get fired for buying our Business Reports Templates. This puts workers under psychological stress and is likely to be less productive. As a market leader with brand value, innovative technology, FedEx enjoys its strength by modernization of services and capturing global market. This means that a lot of people are now making purchases online. Strategic Management: An Integrated Approach. When a bag is full, the system autogenerates a label, and a worker affixes it.
Right now the investment in technologies is not at par with the vision of the company. Air Force basic training to NASA's Johnson Space Center and FedEx's massive package-sorting hub, and much more,. The expansion has helped the organization to build new revenue stream and diversify the economic cycle risk in the markets it operates in. India: Pearson Education India. The portfolio composition is a function of the balance between cash flows. At its most complex, FedEx's hub operation is a giant machine with thousands of moving parts, all of which must be well oiled to keep the whole thing running smoothly.
This is a threat to FedEx as it can lose its customers to these new entrants. For a SWOT analysis to be conducted of the firm, an interactive process needs to be undertaken by coordinating among all the departments of the firm such as finance, marketing, operations, human resource, logistics, strategic planning, management information systems etc. This change will allow FedEx to provide customers the best service possible as rising fuel costs add to the cost to serve. They flash only when lightning is detected within three miles of the Memphis International Airport, and when they do, everything stops. This leads to lack of consistency and the possibility of damage to quality across its various outlets.
The customers include different industries, government organizations as well as private clients seeking various solutions for their logistics. This reduces efficiency in operations by making them more time consuming. Market penetration can be achieved through — increasing sales touch points, reaching directly to customers, improving dealer network, increasing the customer life time value, increasing the basket share of customer total spending etc. Your shipment may incur fees in addition to the Select the Delivery Area Surcharge A delivery area surcharge applies to shipments destined to select U. For example Microsoft entry into the gaming industry with Xbox. European Journal of Forest Research, 126 3 , 413-420. As mentioned earlier even though FedEx Corporation is successful at integrating small companies it has its share of failure to merge firms that have different work culture.
Welcome to 'the Matrix': At FedEx's sorting hub, 1 night, 1.5M packages
Notify Before Delivery — Check this box if your shipment requires notification before delivery. Hoyt 2018 , "FedEx and Environmental Defense: Building a Hybrid Delivery Fleet Harvard Business Review Case Study. Basic Strategy in Context: European text and cases. According to Armstrong, dangerous goods can include corrosives, explosives, radioactives, aerosols, ammunition, and batteries, among other things. This means that the costs of inputs could increase for FedEx. Limitations of SWOT Analysis for FedEx Corporation Although the SWOT analysis is widely used as a strategic planning tool, the analysis does have its share of limitations. A SWOT matrix is a 2x2 matrix that has the internal strategic factors listed in the first row; Strengths and Weaknesses.
It is better than doing simplistic SWOT analysis because with Weighted SWOT Analysis FedEx Corporation managers can focus on the most critical factors and discount the non-important one. Treating different subsidiaries in different way 5. And almost every time, you get the FedEx package right when you're supposed to. Describes the process by which the new trucks were specified and developed and the roles of each of the organizations involved. This brand portfolio can be extremely useful if the organization wants to expand into new product categories. These allow it exclusivity over its products and competitors cannot copy or reverse engineer them. Core capabilities and core rigidities: A paradox in managing new product development.
A daytime shift of 3,500 people handles about 650,000 2-day and 3-day packages daily. What is Diversification in Ansoff Matrix? Marketing strategy and management. One of the prominent examples of organization using product development strategies is — Microsoft constant release of Windows Office Versions after specific duration of time. Weakness of FedEx Corporation — Internal Strategic Factors Weakness are the areas where FedEx Corporation can improve upon. Englewood Cliffs, NJ: Prentice-Hall. Others are scattered around the country and the globe, in places like Indianapolis; Dallas; Miami; Toronto; Oakland, Calif.
Solved Ansoff Matrix Analysis: FedEx and Environmental Defense: Building a Hybrid Delivery Fleet
Some of the strategies that FedEx Corporation has successfully used under the Ansoff matrix and categories are detailed below. There are interrelationships among the key internal and external factors that SWOT does not reveal that may be important in devising strategies. Every night, the hub sorts and processes about 1. Global Economic and Political Conditions 4. Strategic planning, strategic management, strategic foresight: The seminal work of H. Continuing Online Subsidiaries with customer retailer services 2. You can also determine delivery zone by ZIP code or find out how to sign up your customers to access FedEx shipping rates directly from your website.