Jetblue strategic management case study. Jet Blue Strategic Management 2022-11-15
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JetBlue Airways is a low-cost American airline that was founded in 1999 by CEO David Neeleman. The company has consistently ranked highly in customer satisfaction and has grown to become one of the largest airlines in the United States. In this case study, we will examine JetBlue's strategic management practices and how they have contributed to the company's success.
One of JetBlue's main strategies has been to differentiate itself from other airlines by offering a high level of customer service. This includes providing comfortable seating with more legroom, in-flight entertainment, and free snacks and drinks. JetBlue has also focused on using technology to improve the customer experience, such as offering free in-flight Wi-Fi and allowing customers to easily book and manage their flights online.
Another key aspect of JetBlue's strategy has been its focus on cost management. The company has implemented a number of measures to keep costs low, such as using a single type of aircraft for its fleet and negotiating favorable contracts with suppliers. This has allowed JetBlue to offer low fares to customers while still maintaining a high level of profitability.
In addition to its focus on customer service and cost management, JetBlue has also made strategic partnerships with other companies in order to expand its reach and offer more destinations to its customers. For example, JetBlue has codeshare agreements with several other airlines, allowing it to offer flights to more locations without having to operate its own planes. The company has also formed partnerships with hotels, rental car companies, and other travel-related businesses to offer bundled vacation packages to its customers.
One potential challenge for JetBlue in the future is the increasing competition in the airline industry. Low-cost carriers such as Southwest and Spirit have emerged as strong competitors, and traditional airlines have also begun to focus more on cost management in order to stay competitive. To continue to thrive, JetBlue will need to continue to find ways to differentiate itself and offer a superior customer experience.
Overall, JetBlue's strategic management practices have played a significant role in the company's success. By focusing on customer service, cost management, and strategic partnerships, JetBlue has been able to grow and establish itself as a major player in the airline industry.
Jetblue Strategic Management
Despite these challenges, Jet Blue remained profitable and experienced aggressive growth. Unlike the board which lacks gender balance, the firm has taken steps to increase the representation of women. In addition to that, the company also made timely and wise decisions related to the buying and selling of planes, technological advancements and other business decisions as well. This company is involved in investment management. For example, the board of directors is made up of experts and professionals who have a deep understanding of how the airline industry operates. In past years, the company offered various amenities at no charge.
Jetblue: a Strategic Management Case Study: [Essay Example], 1064 words GradesFixer
Getable strives for simplicity in their computer technology, but also pay attention to cultural fit because it plays into the company's theory of the equines, that happy employees are a great source for recruiting their friends from competing airlines. In other words related tasks should be grouped together. The enhancement of efficiency refers to the growth strategy that includes the introduction of new products or the addition of new functions to the existing services. They try to grab all kinds of customers with the pricing strategy with added experience. The symbolic actions have little impact, but sends a visible and powerful messages to the employees of the organization that a change is necessary in order to commit similar mistakes like outgrowing its operation infrastructure to a point that it became unmanageable with very simplistic operating systems in place. These figures reveal that the reforms undertaken since 2007 have enabled the firm to re-establish itself as a key player in the low cost airline industry.
A young company of four years has been able to stand strong even after the tragic events. That is how the parts of a system are connected and thus understand the guiding rules and principles that make the system not only work but work in a certain way. Providing two undesirable alternatives to make the other one attractive is not acceptable. Hayes had announced a fleet modernization program. A major air carrier and the fifth-largest airline in the United States , JetBlue is headquartered in the Long Island City neighborhood of the New York City borough of Queens , with its main base at John F.
If they are not met, the person in-charge will be answerable. As for the future, Getable remains one of the most responsive companies on Twitter and Backbone. The company wants to build long-term relationships with their customers backing order to make them to keep on coming back. Qatar was the country that JetBlue should avoid do to the studies we made. The company needs to break up from the old culture of centralization, and diversify the decision making process.
The airline industry is one of the most competitive in the United States. The paper will also examine strategic elements that provide the organization with a competitive advantage. JetBlue expected to continue to aggressively control costs and maintain their focus on low-cost carrier spending habits. Bulletproofing the cockpit door is among the measures that the airlines were required to implement. The problems require more study, such as evaluation technology, working with other parts of the company, or analyzing what other companies do. Air travel remains a large and growing industry.
Also, manipulating different data and combining with other information available will give a new insight. In addition, it also identifies the weaknesses of the organization that will help to be eliminated and manage the threats that would catch the attention of the management. Initial reading is to get a rough idea of what information is provided for the analyses. By comparing itself with competitors, JetBlue identifies how to operate in the airline industry and raise operational profits. In JetBlue Airways Corporation, they feel that hiring educated employees that are highly motivated and well trained, will provide a better experience to the customers. Neeleman, who was named non-executive Chairman of the Board, Mr. Bargaining power of buyers Buyers in the airline industry are passengers.
Jetblue Management Case Study Case Study Solution and Analysis of Harvard Case Studies
Once the alternatives have been generated, student should evaluate the options and select the appropriate and viable solution for the company. More and more Americans are flying. Considering the on a more positive fact, due to inflation the public chooses budget airlines over the airlines. Use all of the available communication channels including the Internet, Intranet, and mass notification systems. Marketing Marketing resources allow a firm to engage its customers and to promote its products. Be consistent by keeping spokespeople informed of crisis events and key message points. Learn More As a social being, JetBlue faces the responsibility of ensuring the wellbeing of those that it interacts with.
The chief executive reinforces those values by being closely involved in the operations setting up examples to the staff in dealing with the customers. This structure enables cost efficiency for JetBlue and is something the rivals are not doing. The buyer power is high if there are too many alternatives available. The company was also among the first airlines to modernize its cockpit by eliminating papers and providing its pilots with laptops. In fact 90% of Iris's Integrity projects involved no technology improvements but processes, policies or training, all at relatively low cost.
In response to these changes, customers lost faith in the airline and explored alternatives. This means that the threat of substitutes is real and significant. Search the internet for magazine articles and stories about JetBlue prior to February 14, 2007. Jet Blue´s Business- level strategy; value and cost drivers Jet Blue uses to create and maintain ist competitive position Founded by the discount airline veteran David Neeleman in 2000, JetBlue Airways has quickly become one of the largest discount airlines in the United States. There will always be customer dissatisfaction, despite the company's best efforts, but one the greatest differences between Getable and other airlines was the formers proactive approach to correcting any wrongs that happened on flights.