Malaysia airlines strategic management. Malaysia Airlines Corporate Policy and Strategy 2022-10-28
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Malaysia Airlines is the national airline of Malaysia and has a long history of serving the country and the Southeast Asian region. In recent years, however, the airline has faced significant challenges, including intense competition from low-cost carriers and two major tragedies that have damaged its reputation. In order to overcome these challenges and continue to be a competitive player in the airline industry, Malaysia Airlines must implement a strategic management plan that addresses its current weaknesses and leverages its strengths.
One key area that Malaysia Airlines should focus on is improving its financial performance. The airline has struggled with profitability in recent years, and addressing this issue will be critical to its long-term success. This could involve measures such as reducing costs, improving operational efficiency, and finding new sources of revenue.
Another important aspect of Malaysia Airlines' strategic management will be enhancing its customer service and brand reputation. The airline has suffered from negative publicity due to the two tragedies it has experienced, and rebuilding its reputation will be critical to attracting and retaining customers. This could involve improving in-flight amenities and services, as well as implementing strong safety and security measures to ensure the well-being of passengers.
In addition to these internal factors, Malaysia Airlines must also consider the external environment in which it operates. The airline industry is highly competitive, and Malaysia Airlines will need to be aware of the strategies of its competitors and adapt accordingly. This could involve adjusting its route network, expanding into new markets, and leveraging partnerships and alliances to gain a competitive advantage.
Overall, Malaysia Airlines will need to implement a comprehensive and well-crafted strategic management plan in order to overcome its challenges and achieve long-term success. This will require a combination of cost-cutting measures, customer service improvements, and a proactive approach to the external environment. With careful planning and execution, Malaysia Airlines can position itself as a leading airline in Southeast Asia and beyond.
Malaysia Airlines Corporate Policy and Strategy Free Essay Example
Nevertheless, the plentiful number of divisions will cost a lot and sharing of knowledge will be lesser. The main motivation behind this yearly arrangement control is to investigate whether the arranged results are accomplished. Even Premium Airline Time Term Malaysia Airlines System declining sales. Unfavorable market condition Asia Economic Crisis has also worsens the situation. His association with the airline started with his appointment as an Independent Director of Malaysian Airline System Berhad in 2011 wherein he chaired the Board Safety and Security Committee and later the Board Restructuring Committee. This entirely affected their profit and thus giving them problem to be dealt with.
Capabilities can help a firm neutralize threats or exploit opportunities. Malaysia Airlines serve different class of customers in society pyramid. It has hedged 100% of its fuel requirements for the next three years, achieves an aircraft turnaround time of 25 minutes, has a crew productivity level that is triple that of Malaysia Airlines, and achieves an average aircraft utilisation rate of 13 hours a day. The tool which is going to be used to overcome the weaknesses are pest analysis and swot analysis which consecutively serve its purposes to analyse internal and external factors. This is to ensure that all the variety of services that being offer are affordable for the different type of customers. A, Ireland, D, Hoskisson, R, 2009 , Concepts Strategic Management: Competitiveness and Globalization, ninth edition, South Western, a part of Cengage Learning Ireland, Hoskisson, Understanding Business Strategy Kanter, R. Human Resource Management: It consists of recruitment of employees based on its high-specialized skills, and the rewarding system is there within the workplace of Malaysia Airlines Chen, Liu and Guan, 2015.
Academy of Management Review; 26, 1 , pp. It is very unpredictable and with that prone to high uncertainty levels. Additionally, a proper coordination with their union, customers and suppliers can reduce cost and adds up the bonding between customers and company itself. Motivational and inspirational The mission statement of Malaysia Airlines A is motivational in that it works towards inspiring the employees and the workforce towards giving their optimal best performance towards the goal achievement of Malaysia Airlines A. The mission statement reflects on how its products and services work towards increasing customer satisfaction for its target customers. Passengers on the same booking reference may have the possibility to view certain personal data.
Two companies are competing against the aircraft manufacturing industry such as Boeing as well as Airbus. Management Science; 32, 10 , pp. By implementing this, Malaysia Airlines can manage to deliver consistent services to their customers. These recognitions would be of much help in promoting its business. This is due to the fear factor that stuck in their heart to feel insecure with the flight transportation. Scenario Planning Scenario planning is defined as procedure of visualizing what upcoming situation or events are probable, what their effects would be like, and how to respond to, or benefit from,them Business Dictionary, n. Services: Handling of complaints is done by the airline authorities related to the production as well as an offering of airline services Pereira and Caetano, 2015.
Malaysia Airlines Strategic Management (Case Study)
It is essential for them in order to gain profit. In May 2018, Yin May joined Malaysia Airlines as Head of Customer Experience bringing with her more than 17 years of leadership and management expertise in business strategy, management consulting, commercial, marketing communications and operations in diversified industries. One of the step is to make Kuala Lumpur International Airport a regional air hub. Other than that, their operating cost such as landing fees ishigherthatin which are affecting their financial. Academy of Management Review; 11, 3 , pp.
Plus, the coordination and path of Malaysia Airlines will be in the same direction of achieving common objectives that may lead Malaysia Airlines to a bigger industry. The airline industry enhances in- flight services; consistent ground support, as well as better infrastructure, will set world standards. What are organizational objectives Organizational objectives for Malaysia Airlines A are the short to medium term targets and goals that the organization sets to achieve the bigger strategic goals set for the long term. The role of the advanced technology is the development of sustainable bio-fuels. Strategic management: theory: an integrated approach. Consequently, some of the companies choose to merge in order to absorb losses and becoming more competitive.
Mission, Vision, Goals and Objectives of Malaysia Airlines A
Case Study Spooked By Computers 1008 Words 5 Pages But with proper planning, working with applicable or fitted spectrum learning levels and team work among the employees with one goal, the Organizational Development can be effectively implemented through the defined, achievable and measurable goals and objectives of the business. In building competency, employee differences of capabilities will be given a specific task to them in order to gain trust amongst the Malaysia Airlines and the employees itself. The airline has been facing financial issues for many years. Adding to that, it can also help them to compete in the industry where all the strategies can be used to cope with the industry competitiveness itself. This means that the company has not used long dialects and dialogues to delivers its opinion ad stance to the public and relevant stakeholders.
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This can help an organization to utilize opportunity and stay away from the threat. Adding to that, improvement in every managing structure in each state division is a must since the capabilities and set of skills of each employee can be outdated under some circumstances. Specific All objectives set by Malaysia Airlines A are specific and clear. Apart from all this, coordination with the customers as well as suppliers can reduce cost and then make a bond with the customers. Thereby, with this entire strength combine, chances of Malaysia Airline to win and take control of the industry are higher.
The new threat that the Malaysia Airlines face is that they need to focus on international airlines. Specifically, to help Malaysia Airlines in an advantage where they can control the market and maximise profit for a long period of time. Malaysia Airlines strategic plans are to do new changes to pick up their competitive position in the market Malaysiaairlines. She is currently a member of Board Audit Committee, Board Nomination and Remuneration Committee and Board Governance and Risk Committee. Reflective Essay On Leadership And Management 784 Words 4 Pages Introduction- The leadership and management are two important pillars of modern day business.