Marketing is a constantly evolving field, and as such, there are always new and interesting topics to explore for a marketing thesis. In 2017, some potential marketing thesis topics could include:
The effectiveness of influencer marketing: With the rise of social media, influencer marketing has become a popular way for brands to reach their target audience. This topic could explore the effectiveness of influencer marketing campaigns, and compare them to more traditional forms of advertising.
The impact of personalization on customer loyalty: With the proliferation of data, companies are increasingly using personalization techniques to tailor their marketing efforts to individual customers. This thesis could investigate the impact of personalization on customer loyalty, and whether it leads to increased sales and customer retention.
The role of emotional branding in marketing: Emotional branding is the idea of using emotional appeals in marketing to connect with consumers on a deeper level. This thesis could examine the role of emotional branding in marketing, and whether it leads to increased brand loyalty and sales.
The use of virtual reality in marketing: Virtual reality (VR) technology has the potential to revolutionize the way brands market their products and services. This thesis could explore the use of VR in marketing, and whether it is an effective way to engage and persuade consumers.
The impact of social media on customer decision-making: Social media has become an integral part of the modern marketing landscape. This thesis could investigate the impact of social media on customer decision-making, and whether it leads to increased sales and brand loyalty.
Overall, there are countless potential marketing thesis topics to explore in 2017, and these are just a few examples of the many directions that research in this field could take.
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