A motivated sequence outline is a structure for organizing a persuasive speech or presentation. It is designed to move the audience through a series of steps, starting with attention-getting material and ending with a call to action. The goal of a motivated sequence outline is to effectively persuade the audience to take a specific action or adopt a particular point of view.
Here is an example of a motivated sequence outline:
I. Introduction A. Attention-getting material (e.g. a rhetorical question, a shocking statistic, a personal anecdote) B. Thesis statement (clearly stating the main argument or point of the presentation) C. Preview of main points (outlining the steps that will be taken to persuade the audience)
II. Need A. Establishing the problem or need for the proposed solution B. Providing evidence to support the existence of the problem or need C. Emotional appeal (connecting with the audience on an emotional level)
III. Satisfaction A. Introduction of the proposed solution B. Detailing the benefits of the solution C. Providing evidence to support the effectiveness of the solution
IV. Visualization A. Helping the audience to visualize the positive outcome of implementing the solution B. Describing the consequences of not implementing the solution
V. Action A. Clearly stating the call to action (what the audience should do) B. Providing the necessary resources for the audience to take action C. Offering support or assistance for those who take action
VI. Conclusion A. Summarizing the main points B. Reiterating the call to action C. Closing with a strong, memorable statement (e.g. a quote, a rhetorical question)
Using this structure can help to ensure that a persuasive speech or presentation is well-organized and effective in persuading the audience. It is important to remember that the motivated sequence outline is just one of many structures that can be used for persuasive communication, and the specific details and examples used within each step will vary depending on the specific topic and audience.