Nutrasweet case study. 1A: NutraSweet: Structural Bonding 2022-11-02
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Aspartame, also known by the brand name NutraSweet, is an artificial sweetener that has been used in a variety of food and beverage products since it was first approved for use in the United States in 1981. It has been controversial from the start, with some people claiming that it causes a variety of health problems, including headaches, seizures, and even cancer. However, the vast majority of scientific research has found that aspartame is safe for human consumption and does not pose any significant health risks.
One of the main arguments against aspartame is that it breaks down into methanol, which is toxic in large amounts. However, it is important to note that aspartame breaks down into methanol at a much slower rate than other sources of methanol, such as fruits and vegetables, and the amount of methanol produced is far below the levels that are toxic to humans. In addition, the body is able to quickly metabolize and eliminate methanol, so there is little risk of it accumulating to harmful levels.
Another common concern is that aspartame causes cancer, but this claim is not supported by the scientific evidence. A review of over 100 studies by the European Food Safety Authority (EFSA) found that aspartame is not carcinogenic and does not increase the risk of cancer. Similarly, a review by the US Food and Drug Administration (FDA) concluded that aspartame is safe for human consumption and does not cause cancer.
Despite the overwhelming scientific evidence supporting the safety of aspartame, some people continue to believe that it is harmful. This may be due, in part, to the fact that aspartame has been the subject of numerous lawsuits and has been the focus of a lot of media attention. However, it is important to remember that just because something is controversial or receives a lot of media attention does not necessarily mean that it is dangerous.
In conclusion, the NutraSweet case study is an example of how fear and misinformation can spread despite the absence of scientific evidence. While it is important to be vigilant about the safety of the products we consume, it is also important to rely on scientific evidence and expert opinions when evaluating the risks and benefits of these products.
Building Ingredient Brands 4 NutraSweet Case Study Solution
Evidences — Finally you should provide evidences to support your reasons. These three aspects of solution making must occur in an energetically favorable manner or the entire process will not occur or not to any great extent. Reading it thoroughly will provide you with an understanding of the company's aims and objectives. How the Equity Terminal Value Influences the Value of the Firm. Objectives of using various frameworks in Bitter Competition: The Holland Sweetener Co. For example why the change effort failed in the case and what can be done to rectify it. You start by establishing a Twitter account online, and identifying the friends that you would like to receive your messages.
Even with the refinement effected by eliminating the presence of the R isomer, mixing the three reactants together is not a very satisfactory approach to the synthesis of aspartame. NutraSweet however had a majority market share in this region. Examples include times interest earned ratio and debt-service coverage ratio. International Journal of Management Reviews, 20 2 , 184-205. You will act in small groups to evaluate science and decisions about NutraSweet. A clever and potentially excellent method of condensing the S-methyl ester of phenylalanine with S-aspartic acid could be to catalyze the reaction with an enzyme, as might occur in a natural system. Unfortunately, another tragic problem has been neglected: addiction to aspartame products.
When people realize that aspartame might be hurting them they try to stop and they then suffer from with-drawl affects. All of the remaining carbons, including the six in the ring, are sp 2 hybridized. As suggested earlier, molecular shape is related directly to biological activity, so understanding of this type of structural detail is significant. The first instance of discovery of such isomers is attributed to Pasteur who serendipitously observed mirror image crystals formed from tartaric acid salts derived from the wine industry. In doing so, they will have to carefully consider their Positioning and their Indirect versus Direct Distribution. While some of what's on AspartameKills.
The various types of bond polarities in aspartame profoundly affect the physical and chemical properties exhibited by the compound. This solves several potential problems in a convenient manner Figure 8 , but a couple of major ones still remain. Twitter began as a Web-based version of popular text messaging services provided by cell phone carriers. Profitable markets that yield high returns such as the Aspartame market would sooner or later attract new firms. For Nutrasweet, the issues I will bring up are applicable to any competing company entering the market under these circumstances. The Impact of Globalization on International Finance and Accounting. Their intent was to take advantage of the growing Chinese market and expand their brand developing a new sector of brand followers.
Since the desired compounds used in the synthesis can condense in several different combinations, it makes sense to limit reaction choice so that the proper coupling can occur. The N-H polarity is greater than the modest polarity shown by the other three. That form for aspartic acid is referred to as L- + -aspartic acid or S- + -aspartic acid see Figure 6. Nutrasweet Case Study Because Searle was a pharmaceutical company, NutraSweet was initially marketed as an over-the-counter product, not as a food product. The two tartaric acid enantiomers are shown as Pair V. Those carbons and their attached three atoms would be in the same plane. Threats - Growing dominance of digital players such as Amazon, Google, Microsoft etc can reduce the manoeuvring space for Nutrasweet Sweetener and put upward pressure on marketing budget.
For this, you must look at the Building Ingredient Brands 4 NutraSweet case analysis in different ways and find a new perspective that you haven't thought of before. Act as if you manufacture NutraSweet and sell to the beverage industry. Building Ingredient Brands 4 NutraSweet Valuation includes a critical analysis of the company's capital structure — the composition of debt and equity in it, and the fair value of its assets. Many, many, many different organic chemical compounds exist naturally in humans, animals, plants, soils, ocean water, etc. In this aspartame segment, some general concepts of reactions will be mentioned. If this happens, a normal competition is a more feasible option for Holland Sweetener Company. The shape of the carbon and its four-bonded atoms would be tetrahedral.
Typically chemists will represent organic molecules in an abbreviated manner with lines and angles representing bonds and carbon atoms respectively. Part of their advantage was that the tabletop sweetener category was new to China. Students answers Premium Marketing Market economy United States Marketing case studies Dove Case Questions: 1. Over the years the country has progressively worked to lower the entry of barrier and streamline the tax structure. When such syntheses are done in the lab, we usually get equal amounts of the R and S D or L isomers. This analysis will be using Game theory — Nash Industry Analysis NutraSweet. So when aspartame is dissolved in water, the molecular structure has changed from a solid form, with whatever forces were holding the molecules together, to a liquid solution, in which the aspartame is now interacting with water molecules.
In addition, sweetness tolerance across China varied from region to region. Nutrasweet Sweetener is in prime position to tap on those opportunities and grow the market share. It would seem a simple task to hook these molecules together, but such is not the case for there are several real challenges associated with any aspartame synthesis, as will be presented in the next section. This solution includes: A Word File In this case solution on Bitter Competition: The Holland Sweetener Company versus NutraSweet A , NutraSweet enjoyed patent rights in the markets of United States, Europe and Canada, and it was the only manufacturer and seller of aspartame with the preliminary rights to do so. You can also refer to Building Ingredient Brands 4 NutraSweet Harvard case to have a better understanding and a clearer picture so that you implement the best strategy. The reaction complexity is beyond the scope of this ChemCase, but some of the ideas will be mentioned. Aspartame Synthesis As we discussed in the stereoisomerism heading of Section 1, certain organic compounds, because of their tetrahedral shape and atomic bonding arrangements, can exist in non-superimposable mirror image forms.
Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (G) [10 Steps] Case Study Analysis & Solution
Why you choose one course of action over the other. In less developed markets it was marketed as a niche product for consumers with a medical need. Executives in a podcasting company called Odeo were searching for a new revenue-producing product or service. For solving any Building Ingredient Brands 4 NutraSweet case, Financial Analysis is of extreme importance. International Journal of Business Excellence, 14 3 , 360-379. That being said, NutraSweet is already well established and could then concentrate more on quality control for their Aspartame as opposed to its going rate with current buyers.