Advertising is an important aspect of the integrated marketing communications (IMC) process, as it helps to effectively promote and market a product or service to a target audience. Advertising can take many forms, including television commercials, print advertisements, radio ads, and online ads, among others. The main goal of advertising is to grab the attention of potential customers and convince them to buy the product or service being advertised.
In the IMC process, advertising plays a crucial role in building brand awareness and creating a positive image for a company or product. It allows businesses to communicate their unique selling proposition (USP) and highlight the benefits of their product or service to potential customers. Effective advertising can also help to differentiate a product or service from competitors and establish it as a market leader.
One of the key benefits of advertising is its ability to reach a wide and diverse audience. With the proliferation of media channels, businesses can reach potential customers through a variety of platforms, including traditional media, such as television and print, as well as digital media, such as social media and online advertising. This allows businesses to target specific demographics and tailor their advertising messages to specific audience segments.
In addition to increasing brand awareness and sales, advertising can also help businesses to build customer loyalty and strengthen the relationship with their customers. Through effective advertising campaigns, businesses can create a strong and positive brand image, which can lead to increased customer loyalty and repeat business.
However, it is important for businesses to carefully plan and execute their advertising campaigns in order to achieve the desired results. This includes identifying the target audience, determining the appropriate media channels and messaging, and setting clear objectives and metrics to measure the success of the campaign.
In conclusion, advertising plays a vital role in the IMC process, as it helps businesses to effectively promote and market their products or services to a target audience. By building brand awareness, generating sales, and strengthening customer relationships, advertising is an essential tool for businesses looking to succeed in today's competitive market.
The Role of Advertising in Marketing Communications
Selecting market to target 4. Recently, the availability of consumer information especially purchase patterns through single-source technology such as store scanners and other related technology has meant that marketers are now able to correlate promotional activities with consumer behavior. How does Marketing Communication build and maintain strong Brands? It supports companies to carry out changes in existing business plans, marketing tactics, and products offered to stay competitive in the market. Marketing and Promotions Process Model 2 2. Furthermore, organizations are investing a huge amount of resources in activities such as marketing and promotion to attract more and more customers. Kellogg's, for example, constantly monitors its customers through surveys and consumer panels, and keeps track of its competitors and changes in the US Food and Drug Administration in order to assess the relevance of all its communication vehicles.
Role of IMC in Marketing Process
By Product or Service User 6. Evaluating the performance of your strategies will help you to understand the effectiveness of your strategy. This offering may come in the form of a physical product such as a softdrink , a service banking , a cause United Way , or even a person a political candidate. The solution, integrated marketing, combines traditional and modern marketing strategies. Presumably, the more solid the information we have, the more secure we feel in our decision. Although commissions are not paid to the various media, there are salaries and other expenses that mean that public relations is not a costless form of promotion.
Role of IMC in the Marketing Process www
Sometimes, the MarComs becomes the key competitive element — the brand itself — building conscious and unconscious relationships Marketing Communication Objectives MARKETING COMMUNICATION PROCESS Marketing Communication Process After having gone through this unit, you will be able to: Explain the concept and role of marketing communication; Describe the marketing communication process; Discuss some sources of misunderstanding in communication process; and Comment upon the role of the various promotional elements in a marketing communication programme. Long-term is anything more than one fiscal year. Ultimately, it is the choice of each company whether this communication process will be performed in a haphazard, unplanned way, or whether it will be guided by stated objectives and implemented through effective strategies. You will be able to connect with your target audience with ease as well, providing them the best experience as well. Therefore, we plan whether we'll give our target messages or incentives and the impact of those messages or incentives, either short-term or long-term.
