Selectivity barriers to communication refer to the filters and biases that individuals use to selectively attend to, interpret, and remember information. These barriers can have a significant impact on the effectiveness of communication, as they can prevent individuals from receiving and processing important information.
One common type of selectivity barrier is physical noise, which refers to external distractions that can interfere with communication. For example, loud noises, bright lights, or a crowded room can all make it difficult for individuals to concentrate and pay attention to the communication at hand. Physical noise can also include technological problems, such as poor phone reception or a malfunctioning microphone, which can disrupt the transmission of information.
Another type of selectivity barrier is psychological noise, which refers to internal distractions that can interfere with communication. These can include personal biases, preconceived notions, and emotional states, which can influence how individuals interpret and remember information. For example, if an individual holds a strong belief about a topic, they may be more likely to selectively attend to information that supports their belief and disregard information that contradicts it. Similarly, if an individual is feeling stressed or overwhelmed, they may be more likely to forget important information or misunderstand what was communicated.
Selectivity barriers can also be caused by a lack of motivation or interest in the topic of communication. If an individual is not personally invested in the topic, they may be less likely to pay attention and retain information. This can be particularly problematic in professional settings, where it is important for individuals to be able to communicate and understand important information, regardless of their personal interests.
To overcome selectivity barriers to communication, it is important for both the sender and the receiver to be aware of their own biases and distractions and to actively work to overcome them. This can include strategies such as setting aside distractions, clarifying misunderstandings, and seeking out diverse perspectives. It is also important for the sender to consider the needs and motivations of the receiver and to present the information in a clear and engaging way.
In conclusion, selectivity barriers to communication refer to the filters and biases that can prevent individuals from effectively receiving and processing information. By being aware of these barriers and taking steps to overcome them, individuals can improve their communication skills and better understand and retain important information.