Strategic management of coca cola company. Coca Cola Company: Strategic Management Recommendations 2022-10-27

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The Coca-Cola Company is a global leader in the beverage industry, offering a diverse range of products including sparkling beverages, juices, coffee, tea, and sports drinks. Founded in 1886, Coca-Cola has grown into a multi-billion dollar company with a strong presence in over 200 countries. In order to maintain its competitive advantage and continue to grow, the company must engage in effective strategic management.

One key aspect of Coca-Cola's strategic management is its focus on innovation and brand differentiation. The company consistently introduces new products and flavors to appeal to changing consumer tastes and preferences. For example, in recent years Coca-Cola has introduced a number of healthier beverage options such as its line of Dasani flavored water and Honest Tea. Additionally, Coca-Cola has invested in marketing campaigns to differentiate its brand and create a strong emotional connection with consumers.

Another important aspect of Coca-Cola's strategic management is its emphasis on global expansion. The company has a strong international presence, with over half of its revenue coming from outside of the United States. In order to maintain its global reach, Coca-Cola engages in strategies such as partnerships with local distributors and adaptation of products to meet local tastes and preferences.

Coca-Cola also engages in strategic partnerships and acquisitions to expand its product offerings and reach new markets. For example, in 2018 the company acquired Costa Coffee, a leading coffee chain in the United Kingdom, in order to expand its portfolio and tap into the growing demand for coffee.

In addition to its focus on innovation, brand differentiation, global expansion, and partnerships, Coca-Cola also places a strong emphasis on sustainability. The company has set ambitious sustainability goals, such as its commitment to sourcing 100% of its electricity from renewable sources by 2030, and has implemented a number of initiatives to reduce its environmental impact.

Overall, Coca-Cola's strategic management efforts have been successful in helping the company maintain its competitive advantage and continue to grow. By focusing on innovation, brand differentiation, global expansion, partnerships, and sustainability, Coca-Cola is well-positioned to meet the challenges and opportunities of the changing business environment.

Strategic Business Management and Planning Coca cola Company

strategic management of coca cola company

This is due to the fact that the organization has an impact on the society it exists in. This would enable it to effectively add value to its products resulting in increased customer satisfaction. To achieve the maximum impact in the worldwide fight against cancer, Cancer Research works in partnership with others. For sales promotion to be effective, the management should ensure that it utilizes various sales promotion methods. Coca Cola is also facing the problem of weak global economy. Study on the Economic Impact of the Research councils 2007 Examples include: Appealing with financial service and retail sectors to have improvement in the services like advanced techniques to fight against credit card fraud and through the Digital financial system.


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Strategy :: The Coca

strategic management of coca cola company

Copy to Clipboard Reference Copied to Clipboard. Company vision on the other hand is an inspirational description of what an organization aspires to achieve in the short-term or long-term future. Study on the Economic Impact of the Research councils 2007 6. With the issues like changing temperature and climate, the Organization has been found to face certain threats Hassan et al. The company invests heavily on marketing and advertisement.

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Coca Cola Company: Strategic Management Recommendations

strategic management of coca cola company

In this process, the health and the safety of the particular ingredients are checked and processed thoroughly Ghosh and Shah 2015. Political conditions in international markets like governmental changes, civil conflict and restrictions on the ability to relocate the capital across borders. Seen in this context, the organization enables the employees freely ventilate their ideas, participate in the business-related activities, as well as express their innovative ideas in the business Rowlinson and Hassard 2015. The company is owned by shareholders and to look after their interests the shareholders decide directors. Actions that include: In partnership with Home Office facts in crime and terrorism, originally on container screening at air ports, construction on the accomplishment of previous events on gun crime and hostility terrorism in public places.

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Analysis of Strategic Management in Coca Cola

strategic management of coca cola company

The need of bottled water and other healthy products are important in the day to day life. In 1916, the product arrived to France, Jamaica, Germany and Cuba. One of the ways in which Coca-Cola can implement corporate social responsibility is through works of charity. The employee-friendly culture helps in ensuring high quality workforce. Productivity: Making Coca Cola effective company. Goal setting enables a firm to articulate its visions, identify need to be accomplished, define short-term and long-term objectives, and relate them to organizational needs Coulter, 2005.

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🐈 Strategic management of coca cola company pdf. STRATEGIC MANAGMENT_PROJECT_THE COCA COLA complianceportal.american.edu 2022

strategic management of coca cola company

In addition, Coca-Cola Company has rights to operate across Europe which means they have rights to operate in 24 European countries. Our company started in 1886 and grew with a purpose to refresh the world. Produce smaller sizes of bottles and cans with lower calorie and sugar for kids. Our academic experts are ready and waiting to assist with any writing project you may have. For the firm to operate smoothly, the management should ensure that it has a good relationship with its suppliers. The inclusiveness is also an integral aspect of the organizational culture of Coca Cola. Coca Cola has a hilarious history and it is present in every corner of the world.

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Strategic Management of Coca Cola

strategic management of coca cola company

This mission is reflected in the company's vision, which is to be the world's most valuable brand, by creating and marketing the world's most-loved and most-recognized products and services. Increase its involvement in corporate social responsibility The management of Coca-Cola Company should integrate the concept of corporate social responsibility. The organizational structure of the company can also be explained with the help of the diagram below: Figure 1: Organizational Structure of Coca Cola Source : Carvalho 2015 As it can be understood from the above diagram, Coca Cola follows a structural design that is very close ad akin to the functional design of an organization. Cancer Research Business Planning: 6. A transactional approach can be undertaken for improving the organizational activities Wilson and Wilson 2017. We undertake no obligation to publicly update or revise any forward-looking statements. Bottlers as a brand development and positive financial value Added.

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Coca Cola's Strategic Management Process

strategic management of coca cola company

However, it is important that the organization primarily focuses on the core business products that is the beverages, instead of relying on product sub-groups as well. This is due to the fact that its products are mainly consumer products. Source for value share positions: Euromonitor It all starts with a strong core, and we remain laser-focused on strengthening that core through our advanced capabilities in marketing, innovation, revenue growth management and execution. The promotional means undertaken by the Company such as the promotion using celebrities add benefits to the image of the Company. For instance in 2009 the Coca Cola marketing and media spend strategies positively obstructed the operating margin in the widely held of Coca Cola operating segments, the shift was noted as inferences from revenues instead of marketing expenses. Below mentioned are the four ways how we are going to address the challenge: The Big Give.

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Coca

strategic management of coca cola company

Copy to Clipboard Reference Copied to Clipboard. In case, if any kind of issue occurs for any particular product, the company as a whole focuses on the particular issue Wilson and Wilson 2017. Leadership Style of the Organization: Strategic thinking is highly important for any organization that intends to sustain itself in future, and there is no denying the fact that strategic thinking is always inextricable related to effective leadership of an organization. Share this: Facebook Facebook logo Twitter Twitter logo Reddit Reddit logo LinkedIn LinkedIn logo WhatsApp WhatsApp logo In this project I will do a detail study of Coca Cola Company. Candler was a salesman and he was the one who put a good marketing strategy for introducing the product to the people by distributing apothecaries with clocks, urns, calendars and apothecary scales bearing the Coca-Cola brand. Coca Cola bottling system allow it to take advantage of never-ending growth opportunities around the world.

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Strategic Management Issues Of Coca Cola Company Research Paper Examples

strategic management of coca cola company

Investors and Analysts: Tim Leveridge, Media: Scott Leith, Source: The Coca-Cola Company Released August 28, 2020. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. The Coca Cola strategy is to make Coca Cola more than a soft drink. It has a global presence and a big market share. First of all, ever since the 19 th century, Coca Cola and Pepsi Co have been battling in the global market, since the product offering of both the organizations is quite similar, such as orange juice as well as bottled water Powell and Gard 2015. Global category leads will report to Chief Marketing Officer Manolo Arroyo. Weaknesses Presence of some strong competitors like Pepsi acts as great weaknesses for the particular Company.


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