Uses and gratification theory examples. Uses and Gratification in Public Relations 2022-11-16
Uses and gratification theory examples
The uses and gratification theory is a sociological theory that explains how people use media to satisfy their personal and social needs. This theory suggests that people are actively involved in seeking out media that will fulfill their specific desires and goals, rather than being passively influenced by media messages.
One example of the uses and gratification theory in action is the way that people use social media platforms like Facebook, Instagram, and Twitter. These platforms allow people to connect with friends and family, share photos and updates about their lives, and stay informed about current events and news. By using social media, people are able to satisfy their need for social interaction, self-expression, and information.
Another example of the uses and gratification theory is the way that people use streaming services like Netflix, Hulu, and Amazon Prime. These services allow people to watch their favorite TV shows and movies on demand, and to choose from a wide range of content that is tailored to their interests and preferences. By using streaming services, people are able to satisfy their need for entertainment and relaxation.
A third example of the uses and gratification theory is the way that people use online forums and discussion groups to find support, information, and advice. These online communities allow people to connect with others who share similar interests or experiences, and to seek out guidance and support from more experienced members. By participating in online forums and discussion groups, people are able to satisfy their need for social support, personal growth, and knowledge.
In conclusion, the uses and gratification theory is a useful framework for understanding how people use media to fulfill their personal and social needs. Whether through social media, streaming services, or online forums, people actively seek out media that will satisfy their specific goals and desires.
What Is Uses and Gratifications Theory in Media Psychology?
Katz and Blumler then developed a more systematic approach in response to how and why people use different forms of media. It is important to understand the mutually beneficial relationship aspect when connecting public relations to the uses and gratifications theory. There is a likeness in both but there are also many difference between the two. The theory was further expanded in the 1970s when researchers started examining not just the gratifications that consumers sought but the gratifications they actually obtained. This satisfies needs such as responsiveness and more choice and control. Lastly, the need for global exchange or social relations and even relaxation are identified with the social gratifications.
Uses and Gratifications Theory
Uses and Gratifications Theory According to the book, Theories of Human Communication by Stephen Littlejohn 1978, this approach begins with the person as an active selector of media communications. I also find emotional release in watching the characters deal with issues and come out on top. Uses and Gratifications Theory and its Connection to Public Relations Sarah Turney The Pennsylvania State University Abstract The uses and gratifications theory, developed by Elihu Katz and Jay Blumler, seeks to explain the relationship between an audience and how this audience uses the media. The author provides a realistic insight into the negative effects of electronic media. Among the audience, some have the thirst to acquire intellectual and academic knowledge. As a result, they have transferred a considerable amount of their delivery channels from print to online format. Tumer, viewers are dynamic, and that the use of the media has certain purpose.
Uses and Gratification in Public Relations
The four categories were: diversion, personal relationships, personal identity and surveillance. Each party has a specific function within sub-systems that make up society. In addition, communication models and approaches provide practitioners an idea on how to obtain engagement, collaboration and participation from the target audience in order to achieve communication goals. Public relations professionals can use the theory to determine what needs they have to address in order to engage and gratify their audience. The arrival of the Internet and For the first time, interactivity between people and information sources was two-way and could occur in real-time. These are all shows that children and adults can watch to gain knowledge.
Free Example Of Uses And Gratification Theory Case Study
The media is the same, but people use it for different needs. Herzog identify three type of gratification after have an interview with soap opera fans. Another type of programming that uses and gratifications research can be applied to is learning. Advertisement What is uses and gratification theory quizlet? Again I go back to the paragraph before where I said that many people can not afford a vehicle or gas to go to church. To me learning is a need. The main idea is that people turn to media to assist them in fulfilling certain needs that used to be filled by just talk to other people.
Research has also been conducted to uncover the gratifications sought and obtained through social media use. An organization must use the uses and gratifications theory to focus on a target audience and study how this audience is satisfied by what they expose themselves to. Uses and gratifications can be applied to the public relations field in regards to how public relations practitioners can effectively target an audience based on their needs. Communication models and approaches facilitate the work of practitioners because they provide ideas on how individuals react to different types of communication stimulus, the possible consequences that may result when participants in a communication process employ a communication style or shift to another communication style. .
What Is Uses and Gratifications Theory? Definition and Examples
In other words, people were thought to receive the information or entertainment and simply absorb it without offering much response or resistance to what they were told or led to believe. According to him, gratifications sought can be distinct from gratifications obtained. In some instances when I am stressed out about a situation that I know Degrassi addressed I tune to the programming. It is the image that gives us our identity. There is a multitude of media theories, but I will explore those of Elizabeth Noelle-Newman and how people use media for their need and gratification. Tension free needs: People sometimes use the media as a means to escapism from the real world and to relieve from tension and stress. The spiral of silence theory and the uses and gratification theory both give convincing and detailed explanations that link the media and the audience.
Examples Of Gratification Theory
So therefore they have to stay home and watch the religious programs. It states that all living beings existing on the planet communicate although the way of communication is different. What are the theories related to social media? Studies have shown that audience gratifications can be derived from at least three different sources: media content, exposure to the media, and the social context in which one is exposed to the media Perse, 2014. Thousands of people took to Twitter following the advertisement, using the hashtag provided. So people watch television and assure themselves that they have a respectable status in society.
uses and gratification theory
Social Integrative needs: It encompasses the need to socialize with family, friends and relations in society. Uses and Gratifications Theory in the 21st Century. Television: Television enables us to have freedom and escape from all our worries having remote control in our hands to watch different content as we desire. What Is Uses and Gratifications Theory? Update Table of Contents What is the Uses and Gratifications Theory? Adding on, we need to determine their needs. I do feel like more people will have access to religious teachings via the television than going to the church. Surveillance People use the media to obtain information about the world, primarily the news. The Public Opinion Quarterly, 37 4 , 509—523.
Uses and Gratifications Theory Essay Example
Together, they determined the theory views the audience as active, meaning that they actively seek out specific media and content to achieve certain results or gratifications that satisfy their personal needs Rossi, 2002. For example, quiz programs on television give on factual knowledge; to know about current affairs people need to watch the news regularly; search engines on the internet are also very popular since people can browse for any topic easily under the run with no time restriction. No character is portrayed in a negative light as Degrassi aims to highlight the positive characteristics of each character. Researcher began seeing these behaviors under perspective of the uses and gratification theory. Degrassi really highlights the similarities that people from different nationalities, genders, ages, and races all share. When watching Degrassi I receive advice from the characters who guide one another through the challenges and difficulties and offer one another advice and support. The show has experienced extreme popularity and received one of the highest ratings for TeenNick television series in the United States.