In psychology, associations are connections between two pieces of information, such as a word and a concept. These associations can be either conscious or subconscious, depending on whether or not an individual is aware of them. There are various cues that can be used to create these associations, and understanding these cues can help us better understand how our minds work and how we process information.
One cue that can be used to create subconscious associations is repetition. When we encounter something repeatedly, our brains are more likely to form an association with it. This is why advertising is often based on repetition - the more times we see a product or brand, the more likely we are to remember it and associate it with certain ideas or feelings. Repetition can also be used to strengthen already-existing associations. For example, if we frequently hear a certain song on the radio, we may begin to associate it with certain memories or emotions.
Another cue that can be used to create associations is context. The context in which we encounter something can shape our associations with it. For example, if we see a person eating a particular food in a pleasant setting, we may associate that food with positive feelings. On the other hand, if we see that same food being eaten in a negative or uncomfortable setting, our association with it may be less positive. The context in which we encounter an idea or concept can also influence our associations with it. For example, if we learn about a historical event in a history class, we may associate it with a sense of learning and scholarship. However, if we encounter the same information in a different context, such as a novel or film, our associations with it may be different.
Another cue that can be used to create associations is emotion. Our emotions can play a powerful role in shaping our associations with things. For example, if we experience a strong emotional reaction to an event or object, we are more likely to remember it and form an association with it. This is why emotional advertising is often effective - it elicits a strong emotional response in the viewer, which can then be associated with the product or brand being advertised.
Finally, personal experiences can also serve as cues for creating associations. Our own experiences and memories can shape the way we perceive and associate with things. For example, if we have had a particularly positive experience with a particular brand of car, we may associate that brand with reliability and good value. On the other hand, if we have had a negative experience with that same brand, our association with it may be less positive.
In conclusion, there are various cues that can be used to create associations, both conscious and subconscious. These cues include repetition, context, emotion, and personal experience. Understanding how these cues work can help us better understand how our minds process information and form connections between different pieces of information.